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What is the best way to market eco-friendly products to high school and college kids?

I just want some feedback from the general public on the best ways to market eco-friendly products to high school and college kids. What methods do you think is best to get the message across?

Many high school and college students are already into the green/eco friendly concept (or at least they like to think they are) so that’s obviously a very important aspect of the product. If it looks cheesy (uncool in the world of the high school student) no one will by it. All aspects of advertising the product should really focus on balancing eco friendly with the latest trends. If advertising through the radio or television, for example, you’ll probably want the more popular recent music rather than old classics. For whatever reason, listing to the same music as our parents did and attaching that to a product can (sometimes) turn us off. Anyways, lots of music, color (maybe even green?) and a cool look will have us all hocked in for sure.
Good luck : )

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